Way of the Master picking on xxxchurch?

I'm not quite sure where to stand on this one. I really appreciate the ministries of both Way of the Master & XXXchurch. In this segment from the Way of the Master radio program, Todd Friel raises some questions about one of xxxchurch's commercials. While I certainly see his point, I feel the folks at xxxchurch deserve props for tackling the difficult issue of pornography and sexual addiction and bringing the gospel to a section of society that most Christians are afraid to minister to. What do you think?