I know you’re going to enjoy this deep dive with author and branding expert Jamie Mustard. We explore his powerful story of coming out of abject poverty and learning challenges to graduating from the London School of Economics.

Jamie always felt hidden and overlooked in his youth, which allowed him to build a keen sense of observation while he tried to figure out how to successfully navigate his shifting environments. Combining his keen observation skills with the modeling and systems he learned in economics, he developed a repeatable process that will help you identify the iconic elements that will make your brand, product, talk, company, and anything else imaginable both timeless and memorable.

Don’t miss your chance to sit at the feet of the master and learn this superpower. It will change the way you view your audience . . . and the entire world around you.

Jamie Mustard - The Iconist

About the Book:  With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.

The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.

For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

About the Author:  Jamie Mustard is a strategic multi-media consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at will make their messages, brands and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamie’s work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy. Jamie’s Iconist work has spanned some of the world’s leading companies, artists, and the globe. Growing up in severe poverty in inner city Los Angeles, Jamie overcame obstacles to eventually codify a system of primal laws that can now help us all.

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