My daughter Amelia joins me on this episode for a fun and entertaining conversation with New York Times bestselling author Rachel Hollis. We talk about the amazing success of her book Girl, Wash Your Face, her new cookbook Real Life Dinners, and play 4 rounds of 7 Questions with Rachel Hollis.
Rachel in her own words: I’m a proud working mama with four kids and an ultra hunky husband. I worship coffee like a deity, I read books like my life depends on it and think vodka with La Croix is one of the greatest inventions of the last decade.
When it comes to women, there always seems to be a question about how we can balance everything. Girl, I don’t even try!
I’ve got four kids and whether I’m at home with them or at Chic HQ with the team, life is never calm and balanced. Instead, I embrace my chaos and seek only to feel centered amongst the flurry. The babies and housework and spreadsheets and meetings and 5th birthday parties to plan, along with a million other things that might overwhelm me? They are just a list of my many, many blessings.
About the Book:Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.
Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.
Discover the power of storytelling and generate effective content ideas
Plan a long-term content strategy and a content creation framework
Create great content, promote it, measure it, and analyze its performance
Extend your content’s value, become a more effective writer, and develop a growth mentality
Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
About the Author: Justin Champion is a digital nomad, creating value from anywhere he can find a wireless connection. Justin has been a digital marketer since 2009, working with brands such as Wrangler Jeans, Majestic Athletic, and Hood River Distillers. Justin currently serves as the Content Professor for HubSpot Academy. Justin created HubSpot Academy’s Content Marketing Certification, a globally recognized course. HubSpot Academy’s purpose is to educate and inspire people so that we, together, transform the way the world does business.
Pastor William McDowell challenges you to believe that if revival is happening anywhere, it can happen everywhere. Physical, emotional, and spiritual healings are taking place today. The people of God are passionately pursuing Him, and He is responding.
About the Book: Revival is not a thing of the past. It s happening now! Since May of 2016 Deeper Fellowship Church in Orlando, Florida, has experienced a move of God with numerous healings and supernatural encounters. This outpouring of the Spirit bears many hallmarks of historic revivals that have taken place in the past four hundred years.
Interwoven with stories of God working in miraculous ways, It’s Happening captures biblical truths about experiencing revival and God s presence. Position yourself to join in the move of God that is already happening, and be a catalyst in spreading it. Stop waiting for revival and start seizing it.
About the Author: William McDowell is a gifted teacher and world-renowned worship leader who has ministered in more than forty nations. He also pastors Deeper Fellowship Church in Orlando, Florida. McDowell believes the greatest privilege in ministry, apart from ministering to his family, is serving in the local church. He passionately pursues the mission of Deeper Fellowship Church, which is to cultivate a deeper fellowship with God and one another. McDowell and his wife, LaTae, have four children: Joshua, Olivia, Caleb, and Joy.
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke shares a few of the secrets he uses to get past traditional gatekeepers to reach those elusive high level influencers. In this talk, you’ll find out why “contact marketing” is exactly what you need to take your success to a whole new level.
About the Book: You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls “Contact Campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact’s circle of influence.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success.
About the Author: If ever there were someone born to write a book like How To Get A Meeting with Anyone, Stu Heinecke is that person. A Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author, Heinecke discovered the magic of “Contact Marketing” early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business.
Heinecke is the host and author of the How To Get A Meeting with Anyone podcast and blog, and founder and president of Contact, a Contact Marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.
Polling and trending expert Mark Penn joins me on the show to talk about some of the small, but surprisingly powerful forces that are driving big disruptions in today’s business, politics, and culture.
About the Book: Mark Penn has boldly argued that the future is not shaped by society’s broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party.
Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.
Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
About the Author: Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton and is credited with identifying the influential “soccer moms” trend. He has advised Bill Gates and Tony Blair, among other world leaders, as well as companies from Ford to Verizon to Merck to McDonald’s. Today he is Chairman of the Harris Poll and Managing Partner of the Stagwell Group, a collection of digital marketing firms. He is the author of the New York Times bestselling book Microtrends and has written for the Wall Street Journal, Politico, and other publications.
I’m honored to welcome Matt Perman to the show to talk about his brand new book How To Get Unstuck, which I believe will become the new gold standard for how to live a life marked by God-honoring productivity.
About the Book: Most of us are trying to make a difference where we are, yet feel overwhelmed, overloaded, and far too busy. Some even have great, world-changing ideas — but get stuck trying to make them happen. How do you get “unstuck” from these things to make a real difference — without resorting to complex systems that take more time to keep up than they actually save?
How to Get Unstuck answers this question by introducing readers to ten core principles that are at the heart of becoming an effective person for the glory of God. These principles are flexible enough for people to adapt and apply them to their own life and context.
This book is more than just good ideas that you read and never apply. How to Get Unstuck walks you step-by-step through the core principles that free you to be more effective in everything you do. Each chapter also has an “Unstuck Clinic” that allows you to reflect and apply the principles more fully to yourself.
How can we learn the discipline of personal effectiveness? Starting with the Scriptures and drawing on the best contemporary research, How to Get Unstuck shows you how to live an integrated life. True effectiveness is accomplishing God’s purposes, in God’s way, and for God’s glory, and this book will show you how.
In 2015 he co-founded the organization, What’s Best Next, to help empower Christians to be more productive in all areas of life, and to do so in a way that is God-centered and gospel-driven.
Prior to that he served for 13 years at Desiring God leading the web department, serving as director of strategy, and helping build the ministry for greater spreading. He has also served as director of marketing at Made to Flourish, an organization dedicated to equipping pastors to connect faith and work.